![the 10x rule book the 10x rule book](https://book2action-5d2aff0.divio-media.net/filer_public/b5/a6/b5a68c6d-9e7a-4f4c-812a-005ab9eda647/simulator_screen_shot_-_iphone_11_-_2020-02-05_at_112325.png)
Meg appreciated his no bull approach to being “you, be too much, and taking up space to garner the success you wish to achieve.” It is not a “real estate book” but had philosophies that could pertain to our REI journey. Ryan has his background in sales so he knew and could relate to the sales aspect of it. The concept of working harder to get greater success isn’t ground breaking but a good reminder to stay consistent to the cause. People mistakenly think success requires having money, connections, talent, the right education, being in the right business, or being in the right place at the right time. To finalize our thoughts: The 10x Rule is a motivational book worth reading especially if you are facing some adversity in your growth. In The 10X Rule book, entrepreneur and motivational speaker Grant Cardone argues that people don’t succeed because: 1) They misunderstand what it takes to be successful. But most often, success is a byproduct of the consistent work you do day in and out especially on those weeks where for whatever reason the odds aren’t in your favor and things stack against you… the perseverance through those weeks groom you for the next level of success/problem solving. We have seen quick success at times, and it is exhilarating when that happens. Don’t spend your life working for normal or average swing for the fences and go after what you really want and know that when the resistance comes you are gaining traction. With each new level of success you will have bigger problems to solve. Stay consistent about doing the work, slow times and hard times will come. When I asked Ryan what a key take away he got from the book was, he echoed my thoughts: When the going gets tough keep going. That said, it was pretty repetitive about taking 10x the action and felt like maybe all he does it eat, sleep, and breathe work. There were some interesting story segments and a hard hitting, no excuses grind that mostly came off as motivating. 10x refers to 10xs action to get 10xs the results. The book stories Grant’s companies’ rise to success, his goals, and his actions to get there.